As believers in a new paradigm, we aim to put our ideas out there, build upon them together with you, and build a movement that proves theory through practice. Our members are based in Amsterdam, Berlin, Munich and Tehran.

Lennard Hulsbos

Head Of Consulting at Iris; Strategic Advisor at Klimaat en Energie Koepel (KEK)

Having graduated with a thesis on corporate social responsibility, Len's focus on bringing sustainable strategies into existing business structures has been relentless.

He brought the food to fork concept forward for a major retailer in China in 2013, which was then implemented in 2014 for perishables. Next to that, there's been engagements across both the social and political spectrum; a current member of the board with Social Value & Intangibles Review and previously the strategic advisor for a slow fashion company that won 2 UN millennium awards.

In his day to day job he consults and designs products, services and business models with large multinationals across Europe on topics stretching from large infrastructure and future city development to privacy in the smarthome and general user experience.

The C.UBI initiative is illustrative of his focus to contribute to a fairer and sustainable socio-economical paradigm for our world.


Sara Arjmandnia

M.Sc. Sustainable Resource Management at Technical University of Munich

Sara holds a Master degree in Sustainable Resource Management. Her Master thesis focused on developing urban green infrastructure in three European cities of Bristol, Aarhus and Malmö with the aim of enhancing social cohesion through equal and justice access to urban green spaces. She has several years of experiences in conducting research and working with projects such as Green Surge, focused on sustainable urban development as well as protection of Persian wetlands and endangered animals.

Currently, she is collaborator of the Circular Economy Club with the aim of developing circular economy initiatives in Universities worldwide.

Her experiences and enthusiasm about sustainability and circularity encourage her to solidify her passion in those fields to find solutions that make a better world.


Paula Suarez

Researcher and industrial designer

Elaborator of ideas with the purpose of the common benefit through the means of interdisciplinary collaboration, learning by doing and the enhancement of the individual´s attributes;

Explorer and fan of nature and its regenerative systems, curious on applied sciences and humanities;

Paula has previously brought these ideas into action by setting up two independent ventures in Argentina - one on furniture with TocToc Muebles y Objetos, honoured with the Seal of Good Design of Argentina in 2015; and the other of wool felt objects with Flor de Fieltro. She also collaborated in project development in brewing devices and workspace design for Manush.

Previously, Paula has completed an internship on research in morphology and digital means for the University of Buenos Aires, conducted R&D on projects with the purposes of sustainable production related to the Ministry of Science, Technology and Innovation of Argentina. She volunteers nowadays as project developer with Das Hallo Projekt, assessing on social integration in Munich and collaborates on building a sustainable everyday as researcher for C.UBI.


Paul Anca

Designer and strategist

Paul gets enthusiastic about understanding root causes of complex social and environmental issues. He designed a mobile learning platform for illiterates in Africa, captured stories of leading social enterprises in South-East Asia at, and helped consolidate a national network of non-profits in Ivory Coast.

Drawing upon a background in business, economics and design, and has set up a circular design framework at the strategic design firm Designit.

As part of his current work, he works with organisations of all sizes to transition their business towards a circular model, while designing around user needs.


Get involved

This is a shared effort of business, academia and governments. If you share our values, get on board and shape the direction of this initiative, from theory to practice.